13th of October 2025 – The XR Sports Alliance (XRSA) has announced the third cohort of joining members. The new members include MLSE, Vegas Golden Knights, World Climbing League, FansXR, Focal Point VR, and Nexus Studios, bringing the total member count up to 22. The XRSA is a strategic initiative designed to accelerate time-to-market and commercialization of XR sports services by collaboration between its members. Its founding members Accedo, Qualcomm Technologies, Inc. and Host Broadcast Services (HBS) remain key driving forces powering the Alliance forward. The latest XRSA cohort brings together leaders from across the sports, technology, and XR ecosystem. It includes sports IP owners MLSE, one of the world’s premier sports and entertainment companies, Vegas Golden Knights, professional ice hockey team; and World Climbing League, xx; FansXR, a computer vision sports and entertainment company that provides live multicast fan controlled broadcast views for gamification; Focal Point VR, specialists in advanced virtual reality and immersive video technology; and Nexus Studios, global studio film and experience design. Michael Lantz, CEO, Accedo Group, commented: “With the third cohort, the XR Sports Alliance adds new testbed opportunities and capabilities—from immersive video capture to interactive fan engagement and gamified experiences. As the Alliance grows from strength to strength, these new members will further advance our mission to build frameworks for XR sports services through deep collaboration across technology, media, and sports organizations.” The XRSA’s experimentation framework has now been deployed for the first time with E1 Series, the world’s first electric powerboat racing league. The deployment served as a testbed to explore how immersive XR content can enhance fan engagement and create new monetization opportunities across live sports—testing over 20 different immersive camera angles to capture the action in entirely new ways. XRSA will share key learnings from this collaboration at Sportel Monaco, including insights on production workflows, cross-partner collaboration, and how to scale XR sports experiences from pilot to large-scale service. Laurence Boyd, Chief Content and Product Manager, E1 Series, added: “At E1 Series we believe in the power of sport to inspire change. We wanted to be part of the XR Sports Alliance to share our experience to-date, as well as being a test-bed for cutting edge tech that can engage the next generation of fans. The test deployment has demonstrated some of what is possible and we’re excited to continue to push the boundaries of technology to develop engaging fan experiences that help to grow our audience and develop the next generation of champions of the water.” Join Accedo’s Lucy Trang Nguyen at a panel session at Sportel Monaco, on Tuesday 21st October at 10.50, to find out about the XRSA’s first experimentation deployment with E1 Series. In this session, Lucy Trang Nguyen and Laurence Boyd, Chief Content and Product Officer of E1 Series, will share valuable learnings from XRSA’s work with this experimentation deployment. Accedo will be at SPORTEL Monaco from 20th – 22nd October 2025. Visit the Accedo booth for a demo of the E1 Series deployment, and to find out more about XRSA.